Expertise

Consumer Marketing Pro - Having been on the corporate side of marketing for such firms as Procter & Gamble, Cadbury-Schweppes, Bristol-Myers and also as a marketing consultant to dozens of other top firms, I am able to help firms understand how to best commercialize the innovations that they develop.

Advertising Pro - As a former Advertising Executive for Young & Rubicam and then for my own firm, Wondergroup, I am able to help firms better understand how to communicate their innovations throughout their company, and most importantly, to the ultimate customer. Breakdown in this area is a major reason for innovation failure!

Market Research Pro - As a past University Professor of Market Research, I can help firms understand the best ways to truly uncover consumer research and, even more importantly, help them not overreact to research results.

Certified Consulting Hypnotist - By applying the principles of hypnosis, I have enabled ideation groups to become more imaginative than ever before.

Alliances - Since no innovation and marketing challenge is the same, I will bring other professionals to your team when appropriate. I am proud to say that I have a working partnership with individuals who are Certified Knowledge Engineers, capable of helping companies apply mathematical models such as CPS, Six-Sigma and Triz in order to help firms understand such questions as the future of a specific trend, the best mathematically based next move and more.
My partnerships, alliances and experiences span the globe...so whether your needs or goals include South East Asia, South America, Europe or more, I can bring help. More than ever before, today's innovation should have global implications!